Cadbury the well known chocolate manufacturer is stopping the use of Fairtrade certification and is going it alone with Cocoa Life, its own fairtrade scheme. Could this mean that other food companies drift away from the well-know Fairtrade certificate, possibly making it more confusing for consumers to work out how ethical their food is?
Cadbury’s don’t think so. They believe that the cocoa trade should focus on being sustainable which is more than just thinking about price, “The next generation of farmers aren’t taking on cocoa farming like they used to because it is so unprofitable, so we have to make sure their communities thrive and this means investing more in their communities,” said Cadbury’s parent company Mondelez. In fact Fairtrade agrees with him and will be working with Cadbury’s Cocoa Life scheme to make sure the cocoa farmers still receive a fair trade.