Adele’s Hello video was a response to police racism in US

The director of Adele’s Hello video says that Adele was just like, ‘I’m concerned with the reality of the tensions between authorities and the black community, and I want to send a message out there.’ It was Adele’s idea to cast a black actor as her love interest in the video in a response to a recent news story from the US about police brutality against young black men. The director said it was a beautiful idea which he wishes had been his.

The video for Hello has been viewed on YouTube more than a billion times since its release in 2015.

adele

 

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