The charity Keep Britain Tidy has called for a more uniform method of recycling nationwide after exposing that there are almost 300 different schemes happening across Britain. The average waste that is recycled across England is 42% (EU targets by 2020 is 50%) but some authorities have as low as 15%. This is compared to somewhere like south Oxfordshire that has over 60%.
When Keep Britain Tidy started as a charity in 1954 its first focus was on reducing litter and trying to get people to put litter into bins. Since then it has transformed into an important pressure group which tries to influence government policy on local spaces and waste reduction.
A pressure group can be described as an organised group that does not put up candidates for election, but seeks to influence government policy or legislation. They can also be described as ‘interest groups‘, ‘lobby groups‘ or ‘protest groups‘.