Posted on YouTube in August, it’s now had over 30 million views, which isn’t bad for a student project. The filmmakers, Beth David, 22, and Esteban Bravo, 24, made the short animation lasting about 4 minutes for their senior thesis while at Ringling College of Art and Design in Florida. It was a big project lasting 18 months, needing a Kickstarter campaign and a journey to Los Angeles, where they did a live recording of the score. They realised people were interested in the film’s concept when donations went past their $3,000 goal, eventually reaching $14,000 (£11,000). A large proportion of the amount was used to hire composer Arturo Cardelús. His soundtrack for the short film can now be found on Spotify. The animation has been a huge success and received a lot of praise.
Dr. Sean Griffin says he believes it can be especially meaningful to teenagers who are figuring out their sexuality. “It turns a situation that is often fraught with extreme emotions – excitement, anxiety, fear, and potentially shame and embarrassment – into one that is ‘cartoony’ by literalising the runaway heart, thus making it a bit more amusing,” he says.
Not wanting to ruin the animation (make sure you watch it by clicking on the YouTube link above) the story is about Sherwin, a redhead who has a crush on Jonathan, “the most popular boy in school.” Sherwin is afraid to show his emotions, but his heart volunteers for the mission, literally jumping out of his chest and racing towards the boy who caught his eye. The heart wants what the heart wants.